Waffles4Wheels, Edible INW and Rosauer’s Kitchen announce #ChefShowandTell campaign for Meals on Wheels Awareness
Social home video campaign seeks to build community through food
Spokane, WA. 3/26/2020
Every day, the staff and volunteers of Meals on Wheels provide essential nutrition and comfort services to our family and neighbors who are home-bound by health and physical issues. Amid the COVID-19 pandemic, they find themselves suddenly and unexpectedly on the front lines, protecting the most vulnerable people in our communities.
With a rapidly growing need to safely feed and care for people in their own their own homes, Meals on Wheels needs more volunteers and donations of all kinds than ever before.
Launched collaboratively by Waffles4Wheels, Edible InlandNW Magazine and Rosauer’s Kitchen, #ChefShowandTell is a purpose-driven community-building and awareness campaign in support of Meals on Wheels. The social media video campaign is both a call to action on behalf of Meals on Wheels, and a way for local chefs and cooks of ALL kinds to engage and connect with people by teaching essential recipes and sharing basic cooking knowledge.
Through our universal love of food and family, the intent of #ChefShowandTell is to authentically connect people throughout the country (and world) with messages of positivity, productivity and resourcefulness. Scripted and rehearsed, edited, or live and off-the-cuff, we recommend participants use video formats and platforms that are accessible to most people. To provide positive content for homebound families and kids, and to be mindful of those getting by with less, we encourage the following content themes:
- Food and Family – Recipes passed down by loved ones; Meals cooked with your kids; Easy dishes to make at home
- Tradition and Culture – Recipes that reflect your heritage, cultural favorites and staples
- Resourcefulness and Skills – Cooking with less; Basics like bread-baking and tortilla-making; Food preservation skills (canning, dehydrating, etc.)
Each video will be preceded with a simple message to contact your local Meals on Wheels organization for volunteer opportunities and other ways to help. Enter your Zip Code at www.mealsonwheelsamerica.org to find the one(s) closest to you.
Watch an example from Rosauer’s Kitchen HERE.
On Facebook and Instagram @waffles4wheels